Its one thing for customers to find your store, its another for them to find what they’re looking for once they get there. This was the problem for Giannone Wine & Liquor Co. The store is so large and their selection so vast,  that standard point of purchase shelf signs where inadequate in directing customers. I created these custom signs and welded brackets to suit his unique needs. The photos below are the result.

Custom isle markers & sign brackets

Refrigerated case sign inserts



Giannone Wine & Liquor Co.

Below are photos illustrating the development of the exterior signage for John’s store. The first photo is a digital rendering of the signage as approved by the building department, land owner and John Giannone. I like to give my clients a photo illustration as close as possible to what the finished installation will look like. This way what you see is what you get, with little room for interpretation. The second photo is of the actual installation. The last image is a rendering of the initial design proposal incorporating an earlier logo design. Due to city ordinances, we where not permitted to construct this 30 ft tall illuminated grand marquee. Although it never hurts to try.

Digital rendering of proposed building signage

Actual photo of installed building signage

Initial proposed signage (30 ft tall illuminated grand marquee)


This is a case study illustrating many facets of my graphic design work. John Giannone and I teamed up at the very inception of his new business venture, Giannone Wine & Liquor Co. John had a vision for an upscale wine store located in a prominent, up and coming area of the West New York waterfront. He asked for a modern yet slightly retro business identity design which still retained a warm yet sophisticated and familiar feel.

Logo design evolution





Just like with any business, advertising is key to success. These are some examples of printed advertisements including fliers, brochures posters and other collateral designed and printed by Satsuma Graphics.

Business Cards

Full page newspaper advertisement  

Trifold brochure application

Poster 28” x 42”

Poster 28” x 42” & 8.5”x11” Fliers



To give a great impression to all who walk through his doors, I installed window lettering and frosted the glass. I also supply John with custom area rugs with the Giannone logo.

Window lettering and frosted glass

Custom entrance mats